Our Adventure

It all started with the need for durable pet accessories.

 

Max, the beloved companion of founders Barbara and Craig, was a highly active dog. Running kilometers each day in between swimming and hikes on the weekends, pet accessories at the time just didn't last.

After countless worn ID tags, freyed and rusty collars, and hours trying to find good-looking accessories, Barbara and Craig decided to come up with a solution.

In 2002, Red Dingo Australia was founded with a simple mission: Make durable and stylish pet accessories for the every day dog.

A white dog on a mountain hike above the clouds A white dog on a mountain hike above the clouds

Max on a hike (2009)

ID tags were the first product developed under Red Dingo. To withstand Max's active lifestyle they were made from thick stainless steel. But it didn't stop there - regular pet tags were boring, they had to look better. Inspired by a piece of jewellery, the first-ever stainless steel and enamel pet ID tags were created. A range of collars, leads, harnesses and beds followed shortly after.

Fast forward to today, Red Dingo products are available in over 50 countries between Europe, North America and Oceania. Red Dingo is still operated by Barbara and Craig with Cassie, a Kelpie-cross, continuing on Max's legacy in Australia.


Cartoon illustrations for pet tags Cartoon illustrations for pet tags

ID tag design concepts

Cartoon illustration of a quick-release buckle Cartoon illustration of a quick-release buckle

Bucklebone clip concept

Cartoon illustration of a dog lead snap hook Cartoon illustration of a dog lead snap hook

Dog Bite snap-hook concept


Our History

Red Dingo logo Red Dingo logo

2002

Red Dingo is founded in Sydney, Australia.

Red Dingo at Interzoo 2004 Red Dingo at Interzoo 2004

2004

First trade show attendance at Interzoo in Germany with ID tags, dog collars and leads and cat collars.

Office in Switzerland opens under Red Dingo GmbH, following the success at Interzoo.

Red Dingo expo display of dog leads and collars in Orlando 2005 Red Dingo expo display of dog leads and collars in Orlando 2005

2005

Red Dingo attends Global Pet Expo in Orlando. Subsequently opens an office in Seattle under Red Dingo Inc.

Production factory owned and operated by Red Dingo opens in Suzhou, China.

Red Dingo expo display of dog leads and collars in Germany Red Dingo expo display of dog leads and collars in Germany

2006

Red Dingo returns to Interzoo in Germany with a larger range of products, including H-harnesses for dogs.

Red Dingo expo display of dog leads and collars in Germany Red Dingo expo display of dog leads and collars in Germany

2007

Red Dingo attends Superzoo in Las Vegas with a packaging refresh from black to orange.

Red Dingo at Interzoo 2004 Red Dingo at Interzoo 2004

2008

The popularity of Red Dingo grows in Europe. Third attendance at Interzoo with a range of new ribbon designs and colours. 

A brown Viszla dog lying on a brown dog bed A brown Viszla dog lying on a brown dog bed

2009

Red Dingo develops the now popular range of donut beds and mattresses.

An orange expo display booth with pet products An orange expo display booth with pet products

2010

Red Dingo expands the range of products and launches donut beds and mattresses at Interzoo.

A pet accessories expo display with dog beds and dog collars A pet accessories expo display with dog beds and dog collars

2011

Branding refresh revealed at Global Pet Expo in 2011.

Bed range launched into North American market.

A pet accessories expo display booth showcasing dog coats and jackets A pet accessories expo display booth showcasing dog coats and jackets

2012

A new range of feeding bowls, waterproof rain coats and warm coats are launched at Interzoo 2012.

Red Dingo at Interzoo 2004 Red Dingo at Interzoo 2004

2013

coming soon..

A grey raincoat on a black Dachshund dog A grey raincoat on a black Dachshund dog

2014

100% waterproof Raincoats and Warm Coats are introduced to the European market.

Red Dingo at Interzoo 2004 Red Dingo at Interzoo 2004

2015

coming soon..

A tan coloured dog at the beach wearing an orange collar and leash A tan coloured dog at the beach wearing an orange collar and leash

2016

Red Dingo launches a waterproof range of "VIVID" collars and leads.

Red Dingo at Interzoo 2004 Red Dingo at Interzoo 2004

2017

coming soon..

A smiling border collie dog wearing a turquoise blue collar and lead A smiling border collie dog wearing a turquoise blue collar and lead

2018

Red Dingo develops the "Elegant" vegan leather range of collars and leads, Padded Harness range and introduces bed colourways.

A grey Weimaraner dog wearing a blue puffer jacket and blue dog collar A grey Weimaraner dog wearing a blue puffer jacket and blue dog collar

2019

Development begins on a range of innovative soft toys and puffer jackets. 

Red Dingo at Interzoo 2004 Red Dingo at Interzoo 2004

2020

Red Dingo establishes a second owned and operated premises for the production of a new toy range.

A pet accessories expo display with soft dog toys A pet accessories expo display with soft dog toys

2021

Puffer Jackets and ultra durable soft toys launched into European market at Zoomark, Italy.

A red themed pet accessories expo display with dog coats, collars, toys  and harnesses A red themed pet accessories expo display with dog coats, collars, toys  and harnesses

2022

Red Dingo launches cat beds, no-pull harness, toy range extension and innovative SuperLead at Interzoo.